Marketing & Advertising

Should credit unions be advertising right now?

  • Don’t panic and don’t turn off advertising.
  • Make sure what you’re promoting is needed in this climate.
  • Communicate what you are doing to help current members via email, website, and mobile app channels.
  • On social media: Audit what you have running on social platforms. Make sure what you are pushing is relevant to what is going on. Consider posting about COVID-19 and related resources.

OPEN YOUR EYES Messaging Guide with COVID-19 Supplement

VIDEO Resources during COVID-19


Are there any videos in Spanish related to the pandemic?

Yes. This video in Spanish was a collaboration between Coopera and the National Credit Union Foundation and is free to use. And here is the English version. For both English and Spanish customization and branding options of this video, visit