Kinecta FCU Empowers Communities of Color; Announces New Branch


Juneteenth—celebrated on June 19—commemorates the true ending of slavery in the United States and honors the rich African American culture. In recognition of the amazing work credit unions do in their communities, California and Nevada Credit Union Leagues Vice President of Social Impact Daniel West connects with Kinecta FCU to discuss how they are supporting and empowering African American communities.

Latrice McGlothin, executive director at Kinecta Community Foundation, and Marquis Boochee, vice president of Strategic Alliances at Kinecta FCU give an inside look at some initiatives and programs the credit union and foundation are involved in, including the “Defying the Odds” program that mentors underserved young black men transitioning from high school to college or into full-time employment, as well as the Spicy Green Book that helps support black-owned businesses.

More exciting news hails from Kinecta FCU: the opening of a new branch in the Watts neighborhood of Los Angeles—the first financial institution in the area dedicated to serving the unique needs of the underbanked—done at the encouragement of Congresswoman Maxine Waters.

“[Watts has] been an underserved community for a long time, and we have been chartered with the opportunity to open a location there and serve those great citizens of the community,” says Boochee.  “It was very clear to us that there was a real need for brick and mortar, not just services and digital, but a presence in the community,” added McGlothin.  

Watch to learn more about how this opportunity came about for Kinecta FCU and what lies ahead. 

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