'REACH 2021' Coming Soon: What to Expect


REACH 2021, the California and Nevada Credit Union Leagues’ annual flagship event, takes place on Nov. 1-4 in Palm Desert, CA. There is still time to register for this important conference.

This past year has evolved consumer behavior, disrupted markets, and challenged the world we live in—and banking is at the forefront of these changes. REACH 2021 will tackle big challenges and even bigger opportunities. Your safety first: REACH 2021 has been reconfigured to reduce gatherings of large groups, expand outdoor usage, and increase spatial requirements.

Featured keynote speakers:

Master the Chemistry of Change: Uncover Your Inner Change Enthusiasm®
Cassandra Worthy, Founder & CEO, Change Enthusiasm Global 
The Change Enthusiasm® strategy will empower you to self-assess your change emotions and redirect anxiety and fears into moments of opportunity.

The Loyalty Loop: How Small Things Add Up to Big Business
Andrew Davis, CEO and Founder of Monumental Shift, Inc.
Reach beyond traditional marketing rules and re-think the way you win over new members and mobilize your existing membership. Get ready to embrace the Loyalty Loop.

The Great Compression
Mitch Joel, Founder, Six Pixels Group
Companies are forced to think less about the "experience" and more about how to get consumers to transact. How do we build a successful business in this world where everything compressed so dramatically?

The Future of the Financial Sector
Ryan Patel, Global Business Executive and TV Contributor; Board Member, Drucker School of Management
Is the financial sector at a serious crossroads? Learn three key themes and latest macro trends to watch for as companies are evolving their strategies to incorporate cutting-edge technology to meet the expected goals of all stakeholders in the future.

The Great Reset: Rethinking our Growth Model to Scale our Mission
Samantha Paxson, Chief Experience Officer, CO-OP Financial Services
Uncover three urgent calls to action and how these essential strategic actions can result in a new service and growth model, while creating the opportunity to uplift our members’ financial wellness through our noble purpose.

Welcome Reception and Country Concert

This year, the Welcome Reception will include a live concert featuring country artist Tyler Rich who will perform his GOLD-certified single “The Difference”. Temecula Road will be the opening act.

CU4Kids Social Media Challenge at REACH

In honor of its 25th anniversary, the Leagues—in conjunction with REACH 2021—are supporting Credit Unions for Kids (CU4Kids) on a special fundraising challenge! The grand prize? A $5,000 donation to your local Children’s Miracle Network (CMN) Hospital. Click here for more information.

Other REACH favorites:  

  • Safe networking opportunities
  • League Awards 
  • Richard Myles Johnson Silent Auction  
  • REACH Golf
  • Additional CMN fundraising opportunities

Visit reach.ccul.org to learn more and to register!

Notice: COVID-19 Protocols The California and Nevada Credit Union Leagues are committed to providing a safe, in-person event. We will continue to monitor the latest mandates and guidance from federal, state, and local authorities, and will communicate applicable health and safety protocols to attendees and exhibitors as the event draws closer. Due to the evolving nature of the landscape, these protocols remain subject to change and we will make every effort to communicate any updates in a timely manner. Attendees and exhibitors are expected to comply with all applicable mandates in effect, and any protocols established by the Leagues or the event site host, and will be asked to sign a COVID-19 liability waiver during the registration process. A copy of the waiver can be viewed here. Should you have any questions or require reasonable accommodations, please contact Deanne Figueras at deannef@ccul.org. 

Click here to view the City of Palm Desert’s latest information about COVID-19.

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