Golden 1 CU Rated Third in National Survey


California Credit Union League’s member Golden 1 CU ranked third in a recent survey by American Banker that rated financial institutions based on their customers’ perceptions of service and their ability to form durable relationships with customers. We’d like to congratulate Golden 1 CU and its staff for this incredible achievement! Three other credit unions also made the top 10, including America First CU in Utah (second), Navy FCU in Virginia (sixth), and State Employees’ CU in North Carolina (ninth).

The study looked at four types of institutions—retail banks, credit unions, challenger banks, and online-only banks. It’s clear from the results that while traditional banks still own large market shares, they face increasing competition from credit unions, particularly when it comes to developing personal connections with customers.

According to the survey, credit unions rank high in their ability to balance digital and in-person engagement; making members feel a sense of belonging—a community with shared interests and goals; community involvement; and ethical business practices. Golden 1 CU, in particular, has forged a strong emotional connection with its members who say the credit union makes them feel as if they are part of something bigger.

To read the complete article and survey, click here.

Pin It