1Q Campaign Update: On-Demand Webinar, Resources & More

Open Your Eyes campaign promotion

The "Open Your Eyes" (OYE) consumer awareness campaign is off to an impressive re-start in California and gaining traction each month. The state is one of many helping drive the national campaign forward as consumers and households ease back into society from the COVID-19 crisis over this past year.

As of this month across the entire nation, 981 million video-views have been registered, 2.8 billion social media impressions, 6.8 million YourMoneyFurther.com site visits, and 4.9 million minutes spent on the site.

California credit unions contributed some important numbers and data during this week's “California Quarterly OYE Campaign Update” webinar (password for archived video access is hdMKAB8@). Some excellent examples were displayed in how local credit unions incorporated OYE into marketing plans, and relevant resources are provided at the very end.

You can also view the slide presentation, which includes impact metrics for Southern California, Northern California, as well as media performance, insights, results, looking ahead into 2021, and much more. Credit union marketers and other leaders should stay tuned — because this useful webinar update will be scheduled each quarter going forward.

Please also feel free to regularly access the OYE Contributors HQ for new resources that will assist in credit unions' marketing efforts. Additionally, you can plug into the “Your Money Further Credit Union Community” on Facebook.

"The California Credit Union League looks forward to engaging your credit union on OYE Campaign successes and updates in the future," said Joe Keller, vice president of communications and marketing for the League. "We want to thank everyone involved for their support and interest."

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