AACUC West Coast Chapter Has Notable First Year

West Coast AACUC Chapter
Among the four successful events the African American Credit Union Coalition West Coast Chapter held in 2020 was a virtual wine tasting event featuring California’s first Black-owned estate winery, Brown Estate, in Napa, CA.

When the West Coast Chapter of the African American Credit Union Coalition launched in September 2019, its mission was to further the mission of the national organization—the African American Credit Union Coalition (AACUC), a non-profit organization of professionals and volunteers whose mission is to increase diversity within the credit union community through advocacy and professional development.

It sought to achieve this by creating a network of professionals to work together and have a common purpose as well as to engage all age groups, particularly Millennials.

Then came 2020 and the COVID-19 pandemic.

Despite the challenges, the Chapter had a notable first year and is looking forward to 2021. 

The Chapter had two objectives for 2020: increase member awareness and garner high member engagement, according to SchoolsFirst FCU Senior Vice President of Organizational Performance and Strategic Planning Kevin J. Martin, who serves as Chapter President.

“We knew the AACUC was not well known on the West Coast, so we set out to change that,” Martin said. “We also wanted to provide unique content and social opportunities that our members would see as a value-add to their careers. At the end of 2020, we had 134 members and hosted four events (three virtually) with an average Net Promoter Score (NPS) of 96.0.”

About 40 people attended each of the Chapter’s events. And the members represent states throughout the West Coast, including Arizona, California, Colorado, Hawaii, Idaho, Oregon, Utah, Washington, Wisconsin, and Wyoming.

The West Coast Chapter’s leadership team is comprised of Martin, Vice President Tonja Wheatley (California and Nevada Credit Union Leagues); 2nd Vice President Harold Roundtree (UNCLE CU); Secretary Ashley Franklin (SchoolsFirst FCU); Treasurer Tony Kitt (Plexcity); Parliamentarian Shannon Stewart (Southland CU);  Membership Officer Miranda Pierfax (USC CU); and Operations Officer Abiy Selassie (SchoolsFirst FCU). In 2020, the Chapter welcomed Marquis Boochee (Xceed FCU) as Membership Development Officer and Gary Perez (USC CU) as National AACUC Board Liaison.

The Chapter plans to continue its focus on member engagement in 2021 as well as look for ways to nurture relationships with interested West Coast organizations that want to partner more closely with the AACUC.

“Our theme for the year is ‘Each one bring one’, encouraging our members to bring a colleague or friend to an event, so we can all learn from each other and grow together,” Martin said.

In addition, the Chapter is creating a member engagement committee so members can have a voice in events, which will concentrate on “Member Health and Wealth”.

“We want our members to be professionally, emotionally, and financial healthy, so we will feature content that helps them on this journey,” Martin added. “We have a goal to welcome 100 new members in 2021 and maintain a NPS average above 80, an indication that our members see value in membership.”

For more information on the Chapter, you can follow it on Instagram (@aacucwcc), Linkedin, or visit https://www.aacuc.org/aacuc-westcoast-regional-chapter.

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