CEO’s Chamber Chairmanship Featured in Sacramento Biz Journal

Dave Roughton, CEO of SAFE CU
Dave Roughton, CEO of SAFE CU

Dave Roughton, CEO of SAFE CU in Sacramento, was featured this week in the Sacramento Business Journal for his new chairmanship at the Sacramento Metropolitan Chamber of Commerce where he plans to direct the chamber’s efforts toward “diversity and inclusion” in the local workforce.

“It is a tremendous honor to serve as chair,” said Roughton, a chamber board member for 10 years. He will also oversee an effort to help businesses attract and retain a more engaged, diverse workforce through a new partnership between SAFE CU and the chamber.

This initiative will provide new corporate culture indicator tools — developed by Sacramento-based Emtrain — to businesses in the greater Sacramento region. This initiative will foster diversity, equity, and inclusion in the region’s workforce.

He will also focus on helping the greater region recover from the economic impact caused by the COVID-19 pandemic recession last year, as well as support the area’s growth and prosperity through economic development.

Roughton also leads SAFE’s partnership with the City of Sacramento through its 25-year investment in the SAFE Credit Union Convention and Performing Arts District.

“The SAFE Credit Union Convention and Performing Arts District will help bolster the greater Sacramento regional economy by creating jobs and expanding business opportunities,” he said. “When the district opens to the public, we believe this will be a major driver of tourism in Sacramento.”

SAFE CU is $3.7 billion in assets and serves 240,000 members.

You can view a copy of the Sacramento Business Journal article below:

SAFE CEO Roughton to Focus on Inclusion, Diversity as Metro Chamber Board Chair

Dave Roughton, CEO of $3.7 billion-asset SAFE Credit Union, is the new chairman of the Sacramento Metropolitan Chamber of Commerce, and he plans to direct chamber efforts toward diversity and inclusion in the local workforce.

Roughton has been with Folsom-based SAFE for 22 years, and he’s been on the chamber board for a decade.

“My focus will be to do what is necessary to help our region recover from the economic impacts caused by the pandemic and to provide continued support for Sacramento’s regional growth and prosperity through economic development,” Roughton said, in a news release.

Roughton will also oversee a regional effort to help businesses attract and retain a more engaged, diverse workforce through a new partnership between SAFE and the chamber.

The chamber’s initiative will provide corporate culture indicators and survey tools developed by Sacramento-based human resources company Emtrain to businesses in the region. This initiative is meant to foster diversity, equity and inclusion in the region’s workforce, which is something the chamber and the Greater Sacramento Economic Council have been working on for more than a year.

After the 2008 recession, a 2018 report by the Brookings Institution found that the Sacramento region recovered relatively slowly, in part because people of color were underserved and under-prepared to excel in the new economy.

Last spring, the chamber, Valley Vision, the Greater Sacramento Economic Council and the Sacramento Area Council of Governments released a report called “Our Path Forward: a Prosperity Strategy,” which suggests that raising the abilities of the least advantaged residents will benefit the entire region economically.

SAFE is one of relatively few credit unions that make business loans, and it is an active lender with the Small Business Administration.

SAFE also is the naming sponsor of the nearly complete SAFE Credit Union Convention and Performing Arts District, formerly the Sacramento Convention Center and Sacramento Community Theater.

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