AdvantEdge Analytics Launches Enhanced Platform; GNCU Is Flagship Client


CUNA Mutual Group’s analytics firm AdvantEdge Analytics launched its Version 2.0 (V2.0) enhanced cloud-native analytics platform, enabling several new analytics solutions for the credit union marketplace.

New features and solutions added to V2.0 include:

  • AEA Portal: A single, secure entry point to the expanding ecosystem of analytics solutions provides credit unions a seamless experience and easy access to the AdvantEdge Analytics platform.
  • Financial Performance Management: Available to credit unions exclusively through the AdvantEdge Analytics platform, the Financial Performance Management solution was built by a fintech in the CMFG Ventures portfolio. The solution helps credit union executives make dynamic, data-driven decisions based on daily financial and performance metrics.
  • Predictive Analytics: A library of commercialized predictive models helps credit unions solve business problems and proactively leverage opportunities to deepen member relationships.
  • Data Warehouse as a Service: Built on Microsoft’s cloud-native architecture, a central repository collects, organizes and translates a credit union’s data at scale.
  • Client Success: An expert team of analytics performance engineers and engagement strategists gives credit unions the support they need to execute their analytics strategies.

The $1.1 billion Greater Nevada CU has agreed to become the flagship client for the enhanced cloud-native analytics platform.

“Everything we do is centered on helping more people live greater,” said Wally Murray, President and CEO of Greater Nevada CU, which today serves more than 73,000 members. “To do that, we must be able to consume and contextualize data that helps us understand our members’ behaviors and anticipate their future needs. That’s why we are extremely excited about partnering with AdvantEdge Analytics. Not only will access to the ecosystem of analytics tools help us make better decisions faster, it will also put us at the forefront of the industry’s emerging analytics capabilities.”

According to AdvantEdge Analytics Chief Strategy & Business Development Officer Shazia Manus, the firm’s distinction is its credit union persona-driven business value and strategy-first approach to analytics.

“We’ve been intentional about building our solutions for credit unions, specifically,” Manus said. “Leaders across the movement, like those in many legacy industries, have struggled to realize value from analytics investments, and it’s our intention to change that. Through an incremental, ‘land-and-expand’ approach, the AdvantEdge Analytics Consulting Services team helps credit unions achieve a clear blueprint with quick wins that drive prioritization, roadmap and budget towards consumption of analytics tools and momentum. Couple that guidance with a cloud-native ecosystem of analytics solutions, and credit unions are able to configure their own set of analytics tools for exactly where they are in their data maturity.”

It’s a distinction that resonates with GNCU’s Murray.

“Success with analytics is unquestionably about far more than finding a vendor with a suitable tool,” he said. “It’s about partnering with experts who will invest the time and energy to assist with organizational transformation to incorporate analytics into the culture. As we applied those requirements in exploring options in the market, it became clear AdvantEdge Analytics was the greater choice for us.”

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