Consumer Advocacy

We Own Our Bank

We Own Our Bank, is a consumer-facing brand the League designed to attract consumer interest in credit unions and resonate with people’s financial service needs. 

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Open your eyes to a credit union

Open Your Eyes To A Credit Union

The Open Your Eyes to a Credit Union Awareness Initiative aims to increase consideration of credit unions.

“Open Your Eyes to a Credit Union” is an industry-wide initiative to educate a new generation of consumers. Backed by local credit unions, state leagues, and the Credit Union National Association (CUNA), the initiative aims to increase consideration of credit unions, show the potential of working with a credit union, and combat common misconceptions linked to eligibility and accessibility of money. We firmly believe that the times we are in are bringing out the best of the credit union difference — and consumers are noticing.

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