2017 ‘CU Ts’ Unveiled to Support PAC

Choose from three trendy T-shirt designs to help support CCUL-PAC.
Choose from three trendy T-shirt designs to help support CCUL-PAC.

Financial Center CU, in partnership with I.C. Ink and Palmer Ad Agency, has unveiled its “2017 CU T’s”—a line of T-shirts created to help raise awareness and funds for the California Credit Union League Political Action Committee. Shirts are now available at www.icink.com/stores/CUT.

Credit Union executives, staff, volunteers and members can visit the online store starting today to view and order the three trendy designs to add to their CU T’s collection. Shirts start at $12 plus tax and shipping, with $6 of each T-shirt purchase being donated to the CCUL-PAC. Shirts will be available for order through end of day Oct. 2 and will be delivered in mid-October.

The 2017 designs revolve around this year’s International Credit Union Day theme: “Dreams Thrive Here.” Donations to the CCUL-PAC are not tax deductible under state or federal law.

CU T’s was launched in 2012 through a collaboration between Financial Center CU and I.C. Ink. Palmer Ad Agency joined the effort in 2015 as a collaborative design partner. For countless years, Financial Center CU had created a T-shirt in celebration of International Credit Union Day. The sometimes edgy but always fun shirts were favorites of the staff and volunteers who purchased them annually, with all proceeds going to support the CCUL-PAC.

Financial Center has had a long tradition of supporting the political endeavors of the California Credit Union League, with donations from 100 percent of the volunteers and managers. But it was more difficult to get the same participation from frontline staff. Introducing T-shirts boosted staff participation to 90 percent.

“It’s important for everyone in the industry—from the executives down to the frontline staff—to get behind the credit union movement,” said Michael Duffy, CEO of Financial Center CU. “Most people don’t want to be lectured about the merits of the cooperative structure. By doing something creative and fun, it makes it easier for staff and members to take note of the message.”

With each CU T t-shirt purchased, a portion of the proceeds is donated to the California Credit Union League Political Action Committee (CCUL-PAC). Donations to the CCUL-PAC are not tax deductible under state or federal law.

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